ZOSHV

ZOSV

Floré

TYPE:

UX/UI Case Study

MY ROLE:

Research, Branding & Prototyping

DURATION:

2 weeks

Floré

What propose Floré?

See It Live

Transforming traditional leisure—long, planned, generic activities—into short, 5–30 minute experiences that fit naturally into daily routines.

Leveraging geolocation and contextual notifications to suggest spontaneous, almost “hands‑free” plans.

Encouraging more spontaneous, sustainable engagement with local culture and businesses, turning the immediacy of the city into an advantage for the user.

research

Benchmark

Direct competitors like Bloom & Wild and Colvin, which dominate the premium market, and indirect players like Glovo that prioritize speed. The findings showed a clear saturation of "pre-designed" catalogs, leaving a significant gap for a platform that offers true creative agency to the user.

SWOT

SWOT: Strategic Opportunities The analysis highlighted a growing trend in bespoke gifting and unique, personalized experiences. Floré’s strategy focuses on: Hyper-personalization: Creating arrangements based on floral meanings and specific occasions (weddings, sympathy, celebrations). B2B Expansion: Scaling the business through floral partnerships for corporate events and local collaborations.

Insight

Key Insights: The Customization Gap: No current market solution allows users to build and personalize their own bouquets from scratch. Trust as a Priority: Punctuality is the #1 purchase driver, followed closely by verified product freshness and quality. Human-Centric Tech: Users value digital tools that offer "human" suggestions and creative guidance rather than just a cold transaction. Emotional Value: The ability to add personalized cards and specific floral meanings is essential to transform a simple product into a premium experience.

Benchmark

SWOT

Insight

Benchmark

SWOT

Insight

user persona

Ai

The information architecture is structured into four levels, organizing content in a progressive and intuitive way. This hierarchy clearly guides users from exploration to purchase, minimizing friction at each step. The system is focused on product personalization, allowing users to easily add messages, dates, and custom options, and concludes with a fast and seamless checkout process that enhances the overall user experience.

Visual identity

Design System: Bloom

MPV1

mockups

See It Live

Key Takeaways

This project has been especially inspiring as it allowed me to transform a traditional e-commerce experience into something more emotional and meaningful. Designing Floré showed me how digital products can go beyond functionality to help users express feelings and create real connections. Throughout the process, I focused on combining usability, personalization, and trust to deliver a thoughtful and human-centered experience.

more to explore.

Skina

Malafama

How do I draw Frames?

To draw a Frame, click on Layout in the Toolbar, then select Frame. Now, you can click and drag anywhere on the Canvas.

How do I add images?

To add an image, select any Frame, and either double-click on it, or go to the Fill property. In the Fill property, switch to the image icon. Here, you can upload images.

How do I add videos?

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.